KitchenAid introduces the NEW Artisan® Blender combining technology and functionality with stylish design. Delivering exceptional performance, its sleek, highly recognisable, coveted design and an unmatched colour selection are just a few of the reasons why the NEW KitchenAid® Artisan Blender is your 2010 kitchen essential.

Whether you're a novice cook or experienced chef, the right appliances will make your time in the kitchen enjoyable and hassle free. The NEW KitchenAid® Artisan® Blender can perform every blending task with just the press of a button.

With a generous 1.5 litre glass pitcher, the multifunctional NEW KitchenAid® Artisan® Blender has a selection of functions including stir, chop, crush, mix, puree and liquefy, and is perfect for making smoothies, mixing soups, pureeing and chopping vegetables and so much more - all effortlessly.

NEW POWERFUL MOTOR - capable of rotating up to 400 times per second. The 'soft start' and INTELLI-SPEED adjusts power to help maintain optimal blending speed through varying densities of food, to deal with light and heavy applications. Five functions include stir, chop, crush, mix, puree and liquefy.

NEW BLADE DESIGN AND PITCHER - a unique patented stainless steel blade design with oversized tines, aligned on four different planes to cope with the toughest jobs from blending thorough to ultimate ice crushing.

NEW JUG AND LOCKING SYSTEM - a super large robust, stable and durable 1.5 litre glass pitcher renowned for its heat resistance and high-impact strength. Guaranteed not to, cloud or discolour, the jug is both microwavable and dishwasher safe. Ergonomically designed for easy pour, contours along the inner wall direct ingredients for a fast and thorough blending.

NEW LOCKING COLLAR - keeps the blades from rotating until the pitcher is firmly attached. The unit is ultra easy to use with a 'clean touch' control panel and self cleaning function.

NEW ROBUST DESIGN - the blender has the well-known tactile 'retro' look, with solid knobs, buttons and smooth curved lines. The heavy-duty base made from die-cast metal is enhanced by a new and improved coated, steel reinforced coupler with 12 interlocking teeth for extra strength and quieter operation.

The KitchenAid® Artisan® Blender has a 3-year guarantee and is available in a wide range of colours including the original Empire Red, Almond Cream, Majestic Yellow, Cobalt Blue, Onyx Black, Pink, Pearl Metallic, White, and Brushed Nickel.