Old Guys Rule was initially founded in 2003 when the renowned surfer Doug Craig, accompanied by his son Don, ventured out to ride the waves along the stunning Californian coastline. While marveling at his father's impressive surfing abilities, Don playfully declared, "Gee, old guys rule."
The brand made its debut in the UK in 2008 and swiftly gained popularity among the British public. It was not only embraced by surfers but also by men who took pride in their age as a symbol of honor. This sentiment would go on to define the brand for years to come.
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