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Joan Rojas originally created the Buff as a versatile tubular designed for year-round use while touring Catalonia on his motorcycle. Its instant popularity led to Buff entering the market not long after. Initially a small business in west Barcelona, Buff is now available in over 70 countries, offering its renowned tubulars to people living in sunny, snowy, and windy conditions.

Buff is dedicated to ensuring the sustainable and ethical production of its products. Ninety percent of their manufacturing still occurs in their Barcelona factory, which is powered by 100% renewable energy, contributing to a cleaner carbon footprint. Their products are crafted from responsibly sourced natural materials, and an impressive 41 million plastic bottles have been recycled into Buff products to date.

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