Created in 1990, the If You Care brand began with unbleached coffee filters, the first and only unbleached coffee filters in North America at that time. Soon after, unbleached baking paper and baking cups came into the equation. Fast forward to 2004 and the very first Aluminum Foil made from 100% recycled aluminum was launched. In 2009, If You Care embarked on an aggressive growth pattern, launching innovative and unique products every year such as sandwich and snack bags from unbleached greaseproof paper, all natural sponge cloths and reusable paper towels from cellulose.
If You Care have always had a mission to create the most environmentally friendly kitchen and household products, as well as providing you and your family with high quality and highly effective alternatives. If You Care products are not only good for the environment, but good for your cooking and household needs as well.