Established 30 years ago by Tom Joule, Joules is a UK-based premium lifestyle brand who design and sell Joules branded lifestyle clothing, accessories and homeware. With authentic heritage and strong brand values, Joules have never stopped been committed to surprising and delighting its growing community of customers with a sense of fun and quirky Britishness.
Having won a host of awards including Drapers ‘Fashion Retail Business of the Year’ award in both 2017 and 2018 and ‘Mainstream Brand of the Year’ award in both 2016 and 2017, Joules demonstrate an industry-wide recognition of their distinctive brand, quality products and outstanding customer engagement.
Joules as a company stand out with their unique use of colour and print, all of which are hand-drawn by their talented in-house team. Inspired by nature and the ever-changing British weather, the Joules in-house team design clothing that enable its customers to get out and about come rain or shine.